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412 Fairview Ave · Hurley, NY 12443
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Front Exterior — 412 Fairview Ave Property — Wide View Exterior — Clean View

412 Fairview Ave, Hurley, NY 12443

3BR · 2BA · Catskills · Near Woodstock & Ashokan Reservoir · Recently Renovated

Top Strategy: Entire Home STR · Catskills Seasonal Pricing

$54K–$62K
STR Gross (Optimized)
Annual · entire home strategy
+61–85%
STR Advantage
vs. LTR · data-driven projection
$383/night
Market ADR (3BR)
Rabbu Kingston 3BR avg · Mar 2026
$33,600/yr
LTR Baseline
$2,800/mo · Zillow/Redfin avg
Key Highlights
✓Recently renovated — premium listing positioning
✓2nd-floor master suite — private retreat within the home
✓Catskills fall foliage season 20–35% ADR premium
✓Proximity to Woodstock & Ashokan Reservoir
✓Kingston market outperforms broader Catskills avg
✓Stays Optimized LLC full-service management available
412 Fairview Ave, Hurley NY
PropertyIQ Analysis Catskills STR Market Active Analysis

412 Fairview Ave

Hurley, NY 12443 · 3 BR / 2 BA · Recently Renovated · ~90 min from NYC

3 BR / 2 BA
Property Size
2-story · Renovated · Private suite · 2-car garage
$54K–$62K
STR Gross (Optimized)
Annual · Entire home strategy
$33,600
LTR Gross
Annual · $2,800/mo · Zillow/Redfin avg
+61–85%
STR Advantage
vs. LTR · Data-driven projection
$383/night
Market ADR (3BR)
Rabbu Kingston 3BR avg · Mar 2026
26–46%
Market Occupancy
Kingston 26% · Hurley market 46%

412 Fairview Ave — Hurley, NY

A recently renovated 3-bedroom, 2-bathroom two-story colonial on a safe residential street in the heart of the Catskills corridor. The 2nd-floor master suite functions as a private retreat, while the first floor offers two bedrooms, a full bath, a spacious dining room, chef kitchen with modern appliances, and a welcoming living room. The private backyard — with fire pit, BBQ, outdoor dining, hammock, and sun loungers — is a standout STR amenity. A covered front porch, 2-car garage, mudroom, laundry, and ample blacktop driveway parking complete the package. Data presented is based on property information as provided by owner.

Property Specifications
Address412 Fairview Ave, Hurley, NY 12443
Bedrooms3 BR / 2 BA
Layout2-story · Master suite (2nd floor) · 2 BR + full bath (1st floor)
KitchenChef kitchen · Modern appliances · Dining room
OutdoorPrivate backyard · Fire pit · BBQ · Outdoor dining · Hammock · Sun loungers
FrontCovered porch · Blacktop driveway (multi-car)
Garage2-car garage · Mudroom (back entrance)
LaundryIn-unit laundry
ConditionRecently renovated
Location~90 min NYC · Right off Route 209 · Safe residential street
STR Suitability Assessment
Location95/100

90-min NYC corridor — peak Catskills demand zone

Layout92/100

Private 2nd-floor suite appeals to couples + small groups

Outdoor Space96/100

Fire pit, BBQ, hammock — top Catskills STR amenity set

Renovation90/100

Recently renovated = premium listing positioning + higher ADR

Demand Fit93/100

NYC weekenders, hikers, foodies, couples — diversified demand

Walkability82/100

Hurley Mountain Inn, Stewart's, rail trail all nearby

Hurley / Kingston STR Market — 2026

Data cross-referenced from Rabbu (Kingston, Mar 2026), AirDNA (Hurley market), and PriceLabs regional benchmarks. Where sources differ, figures are averaged per Stays Optimized LLC methodology. The Hurley market benefits from significantly higher occupancy than the broader Kingston market, driven by its proximity to Woodstock and the Ashokan Reservoir.

Rabbu
Kingston 3BR
$383
ADR
26%
Occupancy
$56,063
Annual
Kingston market · Mar 2026
AirDNA
Hurley Market
$345
ADR
46%
Occupancy
~$52K–$58K
Annual
Hurley-specific · All sizes scaled
Rabbu
W. Hurley 12491
$345
ADR
~38%
Occupancy
$53,568
Annual
Adjacent zip · All sizes avg
Monthly STR Revenue Projection — 412 Fairview Ave (Seasonalized)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
STR Revenue (standard months)
Peak summer (Jul–Aug)

Seasonalized projection for 412 Fairview Ave based on cross-referenced Rabbu/AirDNA data, scaled to optimized 30–40% occupancy with strategic Catskills pricing. Total projected: $56,200/yr.

Why Guests Choose Hurley

Hurley occupies a premium position in the Catskills STR market — close enough to NYC for weekend drives, yet offering the authentic upstate character that urban escapees seek. The following demand factors consistently drive bookings and support above-market ADRs for well-positioned listings.

🚗
90-Min NYC Drive

Hurley sits squarely in the NYC weekend escape corridor — one of the highest-demand STR catchment zones in the Northeast, with consistent Friday–Sunday bookings year-round.

🍂
Catskills Fall Premium

October foliage season commands 20–35% ADR premiums across the region. Hurley's proximity to Woodstock and the Ashokan Reservoir makes it a top destination for leaf-peeping weekends.

🥾
Outdoor Recreation

Rail trail access, Esopus Meadows Preserve, Woodstock Waterfall Park, and Catskill Mountain hiking trails within minutes — a core demand driver for the active-travel guest segment.

🍽️
Walkable Amenities

Hurley Mountain Inn, Stewart's, and the post office are all walkable. Proximity to Woodstock's dining and arts scene adds cultural appeal for urban escapees.

🏡
Private Suite Layout

The 2nd-floor master suite functions as a self-contained retreat within the home — a premium feature that appeals to couples traveling with friends or family, supporting higher ADRs.

🔥
Outdoor Entertaining

Fire pit, BBQ, outdoor dining, hammock, and sun loungers create an Instagram-worthy backyard experience — one of the top amenity drivers for Catskills STR bookings.

Active Catskills 3BR Comps

Three comparable Airbnb listings in the Hurley/Kingston/Woodstock corridor, selected for bedroom count, location, and amenity profile. All comps are currently active and clickable for live pricing verification.

3 BR / 2 BA
Size
$280–$340
ADR
~30%
Occ.
$40K–$48K
Annual

3BR/2BA, pet-friendly, deck, self check-in — 1 mile from Hurley Main Street. Closest geographic comp.

50+ reviews
✓ Active on Airbnb — Verified April 2026 ↗
3 BR / 2 BA
Size
$260–$320
ADR
~28%
Occ.
$36K–$44K
Annual

3BR/2BA, office, tons of natural light — established Hurley listing with strong review history.

80+ reviews
✓ Active on Airbnb — Verified April 2026 ↗
3 BR
Size
$320–$400
ADR
~32%
Occ.
$48K–$58K
Annual

Wraparound deck, 3 acres, Catskills foothills — premium positioning shows ceiling for renovated listings.

30+ reviews
✓ Active on Airbnb — Verified April 2026 ↗
412 Fairview Ave — Your Property (Target)
SO Managed
3 BR / 2 BA
Size
$320–$380
Target ADR
35–42%
Target Occ.
$54K–$62K
Target/yr

Recently renovated, private suite, fire pit + BBQ backyard. Premium positioning should capture ceiling ADRs in the corridor — above Comp #1 and #2, at parity with Comp #3.

Recently Renovated Private 2F Suite Fire Pit + BBQ

STR vs. LTR Revenue Analysis

Revenue projections cross-referenced from Rabbu (Kingston 3BR: $56,063/yr), AirDNA (Hurley: ~$52,000–$58,000/yr), and West Hurley Rabbu ($53,568/yr). LTR baseline from Zillow/Redfin Hurley 3BR market (~$2,800/mo). Only management fee (20%) is deducted from STR projections — platform fees, cleaning, and insurance are charged to guests per reservation. All figures are gross revenue projections.

Annual Revenue Comparison
LTR Baseline
STR Conservative
STR Optimized
Gross Revenue
Net (after mgmt fee)
Revenue Summary Table
Scenario Gross/yr Net/yr vs. LTR
LTR Baseline $33,600 $33,600 —
STR Conservative $42,000 $35,700 +25%
STR Optimized $58,200 $49,500 +73%

Net figures deduct 20% management fee only. Platform fees, cleaning, and insurance are charged to guests per reservation. Projections cross-referenced from Rabbu, AirDNA, and PriceLabs regional data.

5-Year Cumulative Revenue — STR vs. LTR
Year LTR Cumulative STR Cumulative STR Premium
Year 1$33,600$58,200+$24,600
Year 2$67,200$118,600+$51,400
Year 3$100,800$181,400+$80,600
Year 4$134,400$246,700+$112,300
Year 5$168,000$314,400+$146,400
$146,400
5-Year STR Premium Over LTR
Based on STR Optimized scenario · 20% mgmt fee deducted

Recommended: Entire Home STR

Based on the property's layout, location, and amenity profile, the highest-ROI strategy is an entire-home short-term rental positioned as a premium Catskills weekend escape for NYC travelers. The private 2nd-floor master suite, outdoor entertaining space, and chef kitchen are the three differentiating features that support above-market ADRs and strong repeat booking rates.

Phase 1 · Months 1–3
Launch & Establish
→Professional photography (exterior + all rooms + backyard)
→Listing optimization: 'Renovated Catskills Retreat — Private Suite, Chef Kitchen, Fire Pit'
→Dynamic pricing via PriceLabs — Catskills seasonal calendar
→Target ADR: $280–$320/night · Target occupancy: 28–32%
Phase 2 · Months 4–9
Optimize & Scale
→Review-driven ADR increases (target 4.9+ rating)
→Fall foliage pricing premium: +25–35% ADR (Sep–Oct)
→Summer peak pricing: +20% ADR (Jul–Aug)
→Target ADR: $320–$380/night · Target occupancy: 35–42%
Phase 3 · Month 10+
Premium Positioning
→Superhost status unlocks search ranking boost
→Direct booking channel to reduce platform dependency
→Hot tub or sauna addition: +$80–$120/night ADR uplift
→Target ADR: $380–$450/night · Target occupancy: 38–45%
STR Permit Required — Action Before Listing

The Town of Hurley requires hosts to obtain a Short-Term Rental permit from the Town Building Department before accepting any bookings. Operating without a permit exposes the owner to fines and potential listing removal. Ulster County's 2025 Comptroller's Report noted that STRs now exceed 3.28% of the county's housing stock — above the recommended 2% cap — prompting increased enforcement scrutiny. Stays Optimized LLC will coordinate permit acquisition as part of the onboarding process, ensuring the property is fully compliant before the first guest checks in. Estimated permit timeline: 2–4 weeks from application submission.

Risk Factors & Seasonality
Seasonality

Jan–Mar are the softest months (20–24% occupancy). Mitigate with mid-week discounts, extended-stay rates, and targeting remote workers seeking a quiet Catskills base. Feb/Mar can be partially recovered with Valentine's Day and spring hiking demand.

Regulatory Risk

The Town of Hurley requires an STR permit from the Town Building Department. Ulster County STRs grew 220% over the last decade; the county comptroller's 2025 report flagged STRs exceeding 3.28% of housing stock. Permit compliance is essential before listing.

Market Competition

The Hurley/Kingston market has 150+ active listings. Differentiation through the private suite layout, renovated finishes, and outdoor amenity set is key to maintaining above-market ADRs and avoiding race-to-the-bottom pricing.

Upside Opportunity

Adding a hot tub or sauna to the backyard is the single highest-ROI amenity upgrade in the Catskills market — typically adding $80–$120/night to ADR and increasing occupancy by 8–12 percentage points. The existing outdoor space is well-suited for this addition.

Beyond Monthly Income

The right strategy doesn't just earn you more monthly income, it increases your property's value (estimated 25% or more) and ease of sale, opening more loan options for buyers.

A property with 12 months of documented STR income can appraise 15–25% higher than a comparable vacant home. That means more equity, stronger refinance options, and a higher sale price if you ever choose to exit.

+15–25%
Appraised Value Lift

Documented STR income raises appraised value vs. a vacant or LTR property.

Expanded
Buyer Loan Options

STR income history qualifies the property for DSCR and investment loans — larger buyer pool, faster sale.

Higher
Ease of Sale

A cash-flowing asset with a track record sells faster and at a premium vs. a property with no income history.

Tax Strategies: Key Requirements & Rules

Normally, rental losses are "passive" and can only offset other passive income — not your W-2 salary. But if you structure a short-term rental correctly and meet two IRS tests, those losses can directly reduce your taxable W-2 income — potentially saving tens of thousands in taxes in Year 1 alone through bonus depreciation.

Prepared by Stays Optimized LLC · April 2026 · For educational purposes only — consult a qualified CPA or tax attorney before implementing any strategy.

①

The STR Exception (Avg Stay ≤ 7 Days)

To escape passive loss rules, the average guest stay across all bookings for the year must be 7 days or fewer. If this test is met, the property is treated as a business activity — not a traditional rental — and losses can flow through to offset W-2 income.

  • ✔ Keep bookings at 2–5 night minimums and track average stay length throughout the year.
  • ✔ Save all booking records from Airbnb/VRBO showing check-in and check-out dates.
  • ⚠ If average stay exceeds 7 days, the STR exception fails and losses revert to passive.
②

Material Participation (100-Hour Rule)

Even with the STR exception, you must also materially participate in the activity. The IRS provides 7 tests — meeting just ONE qualifies you. The most practical for STR owners:

  • ✔ Test 3 (Most Common): Participate more than 100 hours/year AND more than any other individual.
  • ✔ Your hours must exceed your property manager's logged hours. Keep a contemporaneous log.
  • ✔ What counts: owner calls, inspections, pricing decisions, guest communication approvals, vendor oversight.
  • ⚠ Time spent by employees, contractors, or your property manager does NOT count toward your hours.
③

Personal Use Limit (Critical Trap)

If you personally use the property for more than 14 days OR more than 10% of the days it is rented (whichever is greater), IRS Section 280A reclassifies it as a personal residence — eliminating most deductions and potentially the STR exception entirely.

  • ⚠ Personal use: Any day you or family/friends use the property recreationally at no charge.
  • ✔ Owner inspections and property walkthroughs are fine — overnight personal stays are not.
  • ✔ Days spent doing repairs, inspections, or maintenance count as business days, not personal use.
④

Bonus Depreciation (Year 1 Tax Weapon)

A cost segregation study reclassifies property components into shorter-life categories (5-, 7-, and 15-year property), then bonus depreciation lets you deduct a large portion all in Year 1.

  • ✔ Bonus depreciation rates: 60% in 2026 · 40% in 2027 · 20% in 2028 · 0% in 2029
  • ✔ If cost seg identifies $100,000 in short-life assets: 60% bonus = $60,000 Year 1 deduction against W-2 income.
  • ⏱ 2026 is the last meaningful window before bonus depreciation hits zero in 2029. Act now.
⑤

Documentation Checklist (Audit-Proof)

  • ✔ Participation log: Contemporaneous log with date, activity, start/end time, and hours for every owner activity.
  • ✔ Booking records: All reservations showing check-in/out dates to prove avg stay ≤ 7 days.
  • ✔ Personal-use calendar: Track every day you or family used the property (must stay under 14-day limit).
  • ✔ Cost segregation report: Required to support bonus depreciation — must be from a qualified engineer.
  • ✔ Receipts: All furnishings, improvements, and operating expenses with dates and amounts.
  • ✔ Monthly summaries: P&L statements, owner reports, and financial records for each tax year.
⑥

Real Property Professional Status (Advanced)

A more powerful designation that removes all passive loss limits. Requires: (1) 750+ hours/year in real property trades or businesses, AND (2) more time in real estate than any other profession.

  • ✔ Difficult to qualify for if you hold a full-time W-2 job.
  • ✔ Worth discussing with your CPA if your real estate involvement grows substantially.
  • ✔ Combined with cost segregation, REPS + STR is one of the most powerful legal tax reduction strategies available.
Your PropertyIQ Report Supports This Strategy

This report documents your projected STR income, ADR, occupancy, and annual revenue — the exact figures your CPA or cost segregation specialist needs to model bonus depreciation and evaluate whether these Tax Strategies apply to your situation.This summary is for educational purposes only and does not constitute tax or legal advice. Consult a CPA or tax attorney specializing in real estate before implementing any strategy. Stays Optimized LLC provides operational documentation support but does not provide tax advice.

Ask Us About Documentation →

Your Catskills STR Partner

PropertyIQ specializes in maximizing revenue for short-term rental properties in the Northeast corridor. Our data-first approach — cross-referencing Rabbu, AirDNA, and PriceLabs — ensures every pricing decision is grounded in real market performance, not assumptions.

📊
Data-Driven Pricing

PriceLabs dynamic pricing calibrated to Catskills seasonality — fall foliage premiums, summer peaks, and off-season recovery strategies built in from day one.

📸
Listing Optimization

Professional photography, SEO-optimized titles, and amenity-forward descriptions that convert browsers to bookers at above-market ADRs.

🏆
Superhost Track Record

Systematic guest communication, 5-star cleaning standards, and review management to achieve Superhost status — unlocking Airbnb's search ranking boost.

Ready to Get Started?

412 Fairview Ave Has Strong STR Potential

Cross-referenced data projects $54,000–$62,000/yr gross revenue — a 61–85% premium over long-term rental income. PropertyIQ is ready to activate this property within 24–48 hours of engagement.

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PropertyIQ Report
412 Fairview Ave, Hurley, NY 12443 · Confidential · 2026 · Updated April 2026
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